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Issue: 31 March/2008
Dear Sacha,

Do you remember the first time you went online?  How long did it take you to become comfortable with using the Internet?  How long before you thought you had some idea of what you were doing?

Every time we encounter something new on the Internet we essentially start at zero.  Our previous experiences make the learning curve a lot easier, but that's just a question of knowing what we're doing.  Have you ever stopped to ask yourself about the impact a new technology has on you, or what impact you're having by using it?
I've Got It
Now what do I do with it?

The Internet can provide vast amounts of information to anyone, anywhere, whenever they want or need it.   Today, chances are that you don't have to drive more than fifteen minutes to reach a store where you can buy everything you need to get online.  If you compare how much you know today with how much you knew when you first got online, you probably wish that getting a handle on being online had been as easy as getting online in the first place.

There is no denying that the Internet, that being online, has a social impact.  This shouldn't be overlooked when any talk of "going online" comes up.  Especially when going online will also affect other people or companies for whom you can't judge the impact.   When you go online, you are in effect either creating or joining an online community.

The words technology (usually in the guise of 'online' or 'Internet') and community are easy to bring together.  Today the Internet almost makes it a matter of course to create communities.  These might be short-lived chat rooms created and joined through the likes of ICQ, AIM, Yahoo, MSN Messenger or Meebo, or an online bulletin board, or even a weekly video conference call between employees.  There is even a case for declaring the Internet, as a whole, a very large and eclectic community.

Perhaps it well help you to imagine that if you picture the Internet to be like a college, with all its students studying different subjects, engaged in different clubs, playing various sports, and engaged with various interest groups.  It's a daunting place and it may have taken you the first six months to get comfortable with the campus and really know your way around.  The same is generally true of the Internet.  Once you start using it you will spend several weeks or months getting acquainted with it and establishing some regular hangouts (websites) to visit.

As with any simile, the comparison eventually breaks down.  Colleges are largely static and if they do change, these changes are small or occur over a period of years.  Internet traffic, on the other hand, doubles every six months.  And unlike at a college, there are no campus tours or readily accessible advisors to help you figure out the Internet.

In short, when you first get online you've taken your first step to becoming completely lost.

This is why it is very important to be aware of the quality of the community you create.   The work involved in seeing to it that everything on your end works properly makes it easy to lose one's overview.  You, as the person responsible for buying goods and services, now have a system that is perfect for you.  How easy to use is it for your vendors?  Do you have an effective, efficient community or are you the only one who can draw any benefit from it?

That remains one of the cornerstones and a unique feature of the ElectronicTendering System.  The ETS, as a whole, is designed for both you and your vendors.  It is a ready-made community where both essentially use the same tools and gain the same benefits.   We have done the worrying for you.  All you have to do is get online.

And I promise you, you won't get lost.
Last but not least, I want to pass one wish on to you all.

Weaver

Happy Easter!

 
Sincerely,
 

Sacha Hartmann
YSER Inc.
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